A few months ago V&A hosted a poster symposium and exhibition under the theme of The Future of the Poster. Instead of making flashing screens and smoke machines me and Signe Kristjansen decided to use our contribution as an opportunity to sneak down into the world of the Letterpress Monster and put some traditional means in to use.
As always, there were a few lessons to be learned, such as that six point type is very hard to set if you own sausage fingers. In fact we probably had to remake that single word around twenty times. Centring a small line like this to a poster size sheet was another tricky task, not to mention the difficulty of taking a photograph of the finished print. I guess some things are just better to be experienced in real life, but — ironically — neither me or Signe had the chance to see the final poster on display at the exhibition.