Identifying SALT







Browsing through a bunch of tourist photos after having just spent nearly two weeks in Turkey, these images stood out as something different. They are taken in the two sites of cultural institute SALT in Istanbul, where our friend Ayşe is currently interning.
I was highly impressed and very inspired by the whole institution and all its research led activities. I have been aware of SALT prior arriving to Istanbul after having seen its brilliant identity system by Project Projects popping up all over the wonderful world of internet.
I have been referencing this typographic system in a few of my college projects, and apparently talking about it to an extent that my girlfriend now thinks that I am being obsessed by this identity, so it was now very nice to see how it works in real life.