CSM degree show identity proposal
Last winter Central Saint Martins organised a design competition for its graphic design students to create a visual identity for the summer’s degree shows. I teamed up with Nathalie Alvång to work on this fairly time consuming and labor intensive pitch.
We took a conscious decision not to build our theme around the degree show work that was going to be on display, as many of the show visuals tend to be nothing but. Instead we wanted to emphasise the physical contexts for creation within the institution.
The angles in the architecture provided us a great echoing point for our graphics, creating together a vibrant yet harmonious feel. By focusing on the existing architectural elements we wanted to enhance the sense of flux and energy that a creative environment carries at its best; where creativity can exist naturally. Hence we titled the concept in-situ.
We got as far as being shortlisted with this entry, but at the end it was rejected by the college board. Now that the shows are a few months behind us — and people have had the change to see which way the college went with their visuals — I think it was about time to get these images off from my hard drive and show what we came up with.