Design is an ephemeral art similar to cooking, in that it requires the highest levels of ingenuity and technique. As an agent of transient processes, the designer shares the same fate as the chef who stands on the corner of the kitchen watching his guests’ reactions to his culinary creations, and feeling satisfied and disappointed by turns. No matter how much effort and pain got into the production process, unless people are instinctively surprised and pleased by one’s efforts, unconditional failure is the result for both the chef and the designer
— Tanaka Ikko
